Sunlight filters through tall, spindly pine trees in a dense forest, with the ground covered in brown pine needles and low vegetation.

Big Ideas, Real Results.

Reclaim your strength and confidence with personalised 1 to 1 training, tailored to your needs—helping you become the best version of yourself. Your journey starts now: focused, targeted programs, expert coaching every step of the way, and measurable results you can track.

Book a Discovery Call

About me

Will Cheney — Personal Trainer, Strength Coach, and Movement Specialist

“Since qualifying in 2023 I have worked with clients from all backgrounds, helping them start their journey and achieve their goals.

Based in Dersingham. I previously worked in Nottingham while completing my university degree and spent time in Bristol before choosing to return to the countryside to enjoy its many benefits.

Having been on my own journey and learning from those around me, I am confident in many areas of training and can assist with a wide range of needs. I blend evidence-based training with simple, practical coaching to create programs that fit your life, not the other way around. Whether you want to build strength, recover from injury, improve mobility, or boost everyday energy, I provide clear, actionable steps and progressions that are sustainable.

My approach combines the latest research with hands-on experience: movement quality and load progression, individualised programming, recovery strategies, and habit-focused coaching. I prioritise durable strength—functional, transferable power that makes daily tasks easier and reduces risk of injury—while keeping sessions efficient and enjoyable.

If you’re unsure where to start, I’ll assess your movement and goals, then design a phased plan with measurable milestones and regular check-ins. I’ll teach you not just what to do, but why it works, so you can make informed choices and maintain progress independently”.

Let’s work together to build strength for life—resilient, practical, and tailored to you.

  • Personalised 1:1 Training

  • In Person Coaching (Private Gym)

  • Initial Assessment & Movement Screening

  • Individualised Programme Design

  • Progressive Strength Building

  • Muscle & Hypertrophy Programmes

  • Weight Loss & Body Recomposition

  • Healthy Weight Gain & Lean Mass Increase

  • Mobility, Flexibility & Joint Health

  • Functional Fitness for Daily Life

  • Athletic Performance Development (speed, power, agility)

  • Golf focussed training (strengthening your swing)

  • Ageing-Strong Programmes (bone health, balance, functional strength)

  • Nutrition Guidance & Habit Coaching

  • Programme Maintenance & Progress Reviews

  • Accountability Package included in all plans (check-ins, tracking, motivation)

How I can help you…

A young man with curly hair in a black hoodie and shorts is exercising on a seated smith machine in a gym. He is lifting a barbell with weights. The gym has black flooring and workout equipment.
Close-up of a weightlifting rack with black 10 KG weight plates stacked on it.

Let’s Work Together

Get in touch and book your complimentary discovery call and see how we can work together to help you reach your goals.

Pair of blue athletic shoes on a black exercise mat, with two black dumbbells on either side and a silver jump rope with black handles in front, all on a wooden floor.
Close-up of black kettlebells arranged in a line on a dark exercise mat, with purple and pink markings indicating weight, including one labeled "6Kg."

  • "Brilliant PT, very affordable price and definitely worth the money, his sessions are in-depth and the fitness plan I received was fantastic. Very thorough and considerate of all abilities. Introduced me to new exercises and focused on correct form most importantly to make sure I avoided injury. I have progressed greatly thanks to Will. Would definitely recommend!"

    — Richard Newell (Google Review)

  • "I’ve been working with Will for a while now, and I can’t recommend him more! He’s pushed me to challenge myself but also explain the why behind each move, which helps me stay focused. I’ve seen real improvements in my strength and overall fitness, and I appreciate the support he offers. If you're looking for a trainer who genuinely cares about your progress definitely choose him!"

    — Leo Wallace (Google Review)

  • “It is great working with Will, he is a PT that thrives off helping his clients achieve their goals. Will focuses on form and clearly explains and demonstrates all exercises. He also listens and is able to adapt any exercises that don't work. His vast repertoire of exercises are for all abilities and you never get bored as no two sessions are the same !!
    His sessions are perfectly planned for the individual and he is able to push me to challenge myself and not give up! I also really like that the sessions are based in a home gym within the local area. I would definitely recommend him to others”.

    — Jasmine Bacon (Google Review)